The ASICS UB12-S Gel-SD-Lyte 'Kiko Kostadinov Lichen Rock Black Coffee' (2025) exemplifies the ongoing design partnership between ASICS and Bulgarian designer Kiko Kostadinov, a collaboration known for pushing technical footwear into progressive, fashion-forward territory. Rooted in archival running silhouettes, this model reinterprets heritage ASICS DNA through a contemporary lens, blending utilitarian aesthetics with experimental color blocking. The ‘Lichen Rock Black Coffee’ palette reflects earthy, organic tones, aligning with Kostadinov’s signature approach to nature-inspired design and functional innovation.

Overview

Built on the GEL-SD-Lyte framework, the sneaker incorporates a layered upper composed of mesh and synthetic overlays, engineered for both breathability and structural support. The muted “Lichen Rock” base is contrasted by deeper “Black Coffee” accents, delivering a grounded yet dynamic visual identity. ASICS’ signature GEL cushioning technology is embedded within the midsole, ensuring impact absorption and long-wear comfort, consistent with the brand’s performance heritage. Subtle branding elements and panelled construction reflect Kostadinov’s design language, which often emphasizes asymmetry and industrial detailing. The outsole is designed for everyday traction, reinforcing the model’s balance between lifestyle wearability and technical performance. Authenticity is guaranteed with PUSHAS, where every pair is meticulously authenticated by our team of experts.

Key Highlights

Kiko Kostadinov Collaboration: A continuation of ASICS’ acclaimed partnership, merging archival performance design with avant-garde aesthetics.

GEL Cushioning Technology: Integrated midsole cushioning delivers reliable comfort and shock absorption for daily wear.

Earth-Toned Colorway: ‘Lichen Rock’ and ‘Black Coffee’ hues provide a versatile, nature-inspired palette suited for contemporary styling.