The Nike Book 1 ‘What The’ (2025) represents a bold milestone in Devin Booker’s first signature sneaker line with Nike, celebrating the rapid rise and cultural impact of the Book 1 through a striking, mismatched design language. Staying true to the iconic “What The” tradition, this edition blends multiple visual elements from previous Nike Book 1 colorways into a single statement silhouette, reinforcing Booker’s reputation for individuality, precision, and on-court creativity.

Overview

Built on the streamlined Nike Book 1 platform, the ‘What The’ edition embraces asymmetry and contrast as its defining identity. Each shoe features a different combination of colors, materials, and detailing drawn from earlier Book 1 releases, creating a deliberately eclectic yet balanced aesthetic. The low-top profile remains intact, engineered for responsive performance, stability, and court feel—key attributes that align with Booker’s scoring-focused playstyle. Premium materials across the upper provide structure and durability, while subtle signature branding anchors the otherwise expressive design. Underfoot, the Book 1’s performance-driven cushioning setup delivers reliable impact protection and control, making the sneaker suitable for both competitive play and everyday wear. The result is a collector-level release that fuses storytelling with function, positioning the ‘What The’ Book 1 as one of the most visually distinctive entries in Booker’s signature catalog.

Key Highlights
• “What The” Concept Design: Combines mismatched colors and details from previous Nike Book 1 releases into a single cohesive silhouette.
• Devin Booker Signature Model: Part of Booker’s inaugural Nike signature line, designed to reflect his precision, creativity, and scoring mentality.
• Performance-Focused Construction: Retains the Book 1’s low-profile cushioning, stability, and court-ready build for versatile wear on and off the court.